Heartbreaking Dawns is the Tri-State Area’s premier producer of all-natural artisan sauces and spice blends. The company is independently owned and operated by husband and wife team Chef Johnny and Nicole McLaughlin. The formation of the company began by transforming items from their garden into delicious sauces, putting those sauces into bottles, and adding eye-catching labels. While bringing the sauces to family and friends houses for BBQ’s during the summer of 2008, a friend suggested taking the sauces to a local festival and selling them to the public. Johnny and Nicole were thrilled by the response they had received at that first festival and went home, made more sauce, and signed up for more festivals. They had no idea that in a short time, those exciting creations would become some of the most talked about and sought after products on the market. Johnny recalls,
“I’ve always had a passion for all things creative, from a love of cooking, culture and literature to years as a visual artist. Seeing a product through from conception to sale was the first time I felt the reward of overlapping everything I had ever been passionate about into one single result. I knew immediately that this was the business for me!”
After the first event the couple spent a year and a half attending festivals, learning about food production, researching the industry and refining what would be their first products. In October of 2009, Heartbreaking Dawns became an official business and launched their Jalapeno Pineapple, Mango Habanero and Classic Gold hot sauces. It would not be long before the addition of their Trail Preserves would get them some great recognition in the world of fiery foods. “Our first three sauces are great solid hot sauces, but amongst thousands of other sauces it was hard to get them to stand out. The Trail Preserves were something truly unique at the time, very usable and delicious.” The Original Fiery Trail Preserves continues to be the Hudson Valleys 1st Place Chutney for 3 years and counting now.
In January of 2011 the ambitious young company launched the first of the Specialty Superhot line with their 1498 Trinidad Scorpion Sauce. This sauce would not only be the first commercially produced Scorpion Sauce in the US, but the one that brought the Heartbreaking Dawns name to a whole new demographic of customers throughout the US and dozens of countries overseas.
It would seem that Johnny and Nicole wouldn’t have time to breathe let alone continue to release amazing creations. At any given time, you can find them at most major events, doing in-store demos, tastings, filling orders, keeping up with their online presence and continually expanding their company.
“That’s the only way to stay relevant. In an industry that is growing so rapidly you need to be constantly representing your creations. We jump at every chance we get to talk about what we do and I absolutely love it. Heartbreaking Dawns is so much more than a business, it has become my life’s work, one that I put my love and energy into constantly.”
The company invaded living rooms all over the country with Chef Johnny’s appearance on Food Networks hit show “Chopped." They continued the year with a handful of national promotions, a full schedule of events, demos and appearances. Through hard work and dedication Heartbreaking Dawns is reaching a new demographic of people.
Heartbreaking Dawns also appeared on the Premier Episode of CNBC's CROWD RULES! Not only did the company win, but won the hearts of the audience with a victorious landslide in every round of voting!
Recently, Chef Johnny also appeared on another Food Network Hit, "Cutthroat Kitchen" where he was sabatoged to create incredible dishes while cooking both on a Scooter and with only the contents of a "junk drawer."
"We're currently focused on bringing our Award Winning products to a wider audience by building a larger presence both Internationally and within the continental US. Through continued hands-on promotion, enthusiastic support, and of course consistently ourstanding products, Heartbreaking Dawns will remain and grow as a staple for spicy foods lovers and chefs everywhere!"